Resume

Professional Summary: Ambitious creative producer with 10+ years of experience in digital marketing, content strategy, video production, and broadcast media. A strong collaborator and motivational leader, dedicated to driving transformative projects and delivering impactful results. Passionate about fostering a positive work environment and committed to achieving business goals through innovation and effective project management.

Work Experience

Marketing Lead Telehealth Startup
TAMVOES Health – Remote | May 2020 - April 2022

Spearheaded all marketing and communications efforts for a growing health tech startup while supporting four direct reports and developing strategic paid, owned, and earned promotional efforts.

• Led a hardworking team of marketing and communications professionals, video creatives, and designers while championing brand consistency and strategically aligned marketing efforts across channels.

• Managed overall strategy and project execution for video development, social media, public relations, website design, mobile app design and implementation, and UX/UI initiatives.

• Led social media management resulting in an increase from 500 to 5K followers with 110K impressions across channels, including Facebook, Instagram, and LinkedIn.

• Developed and ran digital Google awareness ad campaigns with 2.5M impressions and 32.4M clicks, as well as 2.3K customer sign-up conversions.

• Built and launched an awareness and retention email strategy leveraging extensive A/B testing.

  Freelance Marketing Enthusiast
  Remote | January 2017 - Present

  Work as a freelance contractor for local businesses as a copywriter, social media strategist, video and audio editing for local brands and radio/Tv stations.

• Marketing Strategy development and execution

• Editing social media videos for local businesses

• Commercial and narration voiceover artist for video, TV, radio, web, and audiobooks, including for influential brands such as Pampers, DoorDash, TJMaxx, Deloitte, Air Canada, and HBC.

• Copywriting online articles for a local publications and media outlets

• Script writing and audio producing for Ryerson Community Radio, ISO Radio Toronto, Vibe 105 Toronto.

Marketing Coordinator – Shopping & Tour Program
Royal Caribbean Inc. – Miami, Florida | November 2013 - April 2016
Integral member of the first-ever integrated media program at sea for Royal Caribbean cruises, working with digital and marketing strategy to drive sales for shopping and tours onboard and at port.

• Developed marketing strategy for on-ship promotional efforts and led on-ship sales presentations.
• Wrote promotional copy for daily newsletters distributed onboard and wrote and produced infomercials for exposure to maximize sales and on-ship purchases.
• As a result of these promotional sales efforts, the sales team consistently hit within 80% of the weekly $1M revenue target and exceeded this goal for three consecutive years.

• Drove $5.4M in shopping and tours revenue – a record high – on the Royal Caribbean Independence of the Seas Christmas 2016 sailing.

Promotions Team Member
Bell Media – Vancouver | March 2010 - July 2011
Planned and led promotional events for media clients, including live concerts and community events.

• Coordinated and executed large-scale events to build brand affinity and awareness for various radio broadcast clients and support the local community.
• Facilitated video and audio production for local events and captured event photography.

Creative Producer Video Production Agency
5 Pound Media – Hybrid | Mar 2023 - Present
Serves as the creative lead on concept development, overseeing all stages of creative vision from initial ideas to post-production. Demonstrates expertise in storytelling, team collaboration, and delivering impactful content that aligns with the client’s strategic objectives.

• Research and develop impactful video concepts with comprehensive production plans, including storyboards, scripts, shot lists, and interview questions, ensuring creative vision is executed effectively.

• Oversee the creative vision from pre-production to post-production, maintaining creative integrity and aligning the final product with the original concept.

• Conduct talent interviews on set, ensuring comfort and capturing authentic content that reflects the essence of their story.

• Manage multiple video projects, ensuring deadlines, budgets, and creative goals are met while coordinating with teams for high-quality delivery.

• Serve as the main client contact, managing expectations, gathering feedback, and ensuring their vision is realized throughout the production process.

Marketing Manager Digital Marketing Agency
KRFTWRK – Remote | May 2022 - Jan 2023

Lead strategy and execution of multi-channel marketing campaigns leveraging video, print, social media, inbound marketing, and email to drive customer acquisition for various agency clients.

• Manage a team of 35 designers, copywriters, strategists, social media coordinators and paid specialists in a fast-paced agency environment.

• Oversee internal marketing and freelance creative teams for video and digital marketing projects.

• Lead content strategy and development for cross-channel video tactics, including concept ideation and pitch decks, script writing, production planning and scouting, and post-production editing.

• Produce overarching brand and campaign videos, social media content, and Google Ads

• Direct strategy-driven influencer campaigns and educational webinar series.

• Build and manage client content calendars and ensure strategic messaging and content placements.

• Manage client budgets, project timelines, and reporting to foster strong, collaborative relationships.

• Review, edit and approve all creative tactics prior to sharing with clients.

Skills

• Agency Management

• Content & Campaign Planning

• Content Strategy

• Copywriting & Editing Creative
  writing

• Concept Ideation

• Creative Direction

• Email Strategy

• Multi-Channel Marketing Strategy

• Project Management

• Radio & Podcast Production

• Script Writing

• SEO/SEM Strategy

• Social Media Management

• Team Leadership & Training

• UX/UI

• Video Editing

• Youtube Strategy

• Meta Strategy

• Tiktok Strategy

• Video Production Management

Systems

• Adobe After Effects

• Adobe Creative Suite

• Adobe Premiere Pro Asana

• Audacity

• Figma

• Final Cut Pro

• Google Analytics & Google Ads

• MailChimp

• Microsoft Office Suite

• Miro

• WordPress
  

Education & Certifications

• Broadcast Journalism Diploma Lawrence Tech University Specs Howard School of Media 2011-2013

• Google Ads Certification, 2021

• Google Analytics Certification, 2021