Angelcare Group
Brands: Diaper Genie, Litter Genie, Pet Genie
Roles: Creative Producer & Copywriting
"For the Genie Family brand campaigns, we aimed to create authentic and engaging storylines that seamlessly integrate product demos with a clear focus on odor control. From Diaper Genie for nurseries to Litter Genie for cat waste and Pet Genie for dog waste, each campaign showcases how these products effortlessly maintain fresh, odor-free spaces in everyday home life."
Brand: Diaper Genie
Mediums: Organic Social Media & Social Media Paid Ads
Slogan: “Keep diapers out of sight and odour’s out of mind — With Diaper Genie”
Brand: Litter Genie
Mediums: Organic Social Media & Social Media Paid Ads
Slogan: “Keep soiled litter out of sight and odour’s out of mind — With Litter Genie”
Brand: Litter Genie
Mediums: Organic Social Media & Social Media Paid Ads
Slogan: “Clean-up so quick, no one will notice”
Brand: Pet Genie
Mediums: Organic Social Media & Social Media Paid Ads
Slogan: “Lock away bad odours, keep the fresh — With Pet Genie”